Site quality matters. In fact, it is costing the UK millions of pounds in lost revenue for internet businesses, says Charles Duncombe an online entrepreneur in a BBC article posted earlier this summer. The BBC article reported:

“Mr Duncombe says that it is possible to identify the specific impact of a spelling mistake on sales.

He says he measured the revenue per visitor to the tightsplease.co.uk website and found that the revenue was twice as high after an error was corrected.

“If you project this across the whole of internet retail, then millions of pounds worth of business is probably being lost each week due to simple spelling mistakes,” says Mr Duncombe, director of the Just Say Please group.”

In this article, it’s highlighted that the education system needs to improve so graduates are provided with the skills they need to spell. While I absolutely agree that spelling is essential and every person should learn these skills (or at least have a dictionary to hand!), if the cost is millions of pounds in lost revenues, then why leave this up to chance?

When site quality impacts revenues, it calls for action. 28% of online consumers said that by improving web site usability companies can better engage with them and encourage them to spend more. So why is site quality not always automated? The answer is it should be.

Check out the HiSoftware webinar ‘When Good Websites Go Bad’ to learn more about the ways you can improve your website and ensure your website isn’t’ losing millions of pounds worth of business.