Tag Archives: Online Marketing
Research Shows Cookies will Hinder Online Marketing
Research from affiliate marketing company affilinet at ad:tech 2011 showed that the EU cookie directive will make online marketing less effective. Only one in ten believe marketers will be able to engage consumers successfully without the use of cookies, according to the research.
The EU Cookie Directive is amended privacy legislation that requires websites to obtain informed consent from visitors before they can store or retrieve any information on a computer or any other web connected device. Businesses have until the 25th May 2012 to ensure their websites are compliant with the law.
The affilinet findings showed that only 12% of those surveyed believe that businesses will be able to engage consumers as successfully without the use of cookies. This represents a reduction from the 23% that responded to the same question asked at the 2010 show.
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